For all the affiliate marketers out there, you already know that the holiday season is one of the most lucrative and competitive times of the year. For anyone that is still doing guesswork on the data, you can be certain that it will be a whole lot less lucrative unless you have some ESP skills you’re hiding. But for the rest of us, this just means one thing: it’s time to track the Experian Marketing Service reports to find out which holiday gifts are trending this year.
Affiliate Marketing During the Holiday with Trends
And while it certainly might be getting a little late to turn a big profit on Black Friday and Cyber Monday if you haven’t done your research, you can still cash in on the Christmas market by looking into the trends. As of the month leading up to November 9th, marketing trends gathered from search data analysis points to a few dominating terms that every affiliate should be looking into:
- Game consoles
- Mobile devices
- Fitness gadgets
- Techie gear and gifts
This is good news for affiliates that already have some of these products in their network, but might be bad news for those who gambled on other items. Still, none of these are exactly ground-breaking so if you don’t have them this year, you’ll know for next year. These aren’t changing anytime soon.
Trending Christmas Products and Name Brands
There are still some products out there that affiliates can make money off of. For example, while tech gadgets did haul in 7 out of 10 top spots on the holiday gift trending list, the overall winner was none other than Uggs. Ugg boots are readily available on many shoe sites as well as on Amazon. They’ve also been wildly popular for years (hint for next year on trends!).
Regardless, here’s what people are searching for over the past month. As you can see, it’s a little more than tech-heavy. It’s a tech convention!
- iPhone 5s
- iPad Air
- iPhone 5c
- Xbox One
- Samsung Galaxy Note 3
- Microsoft Surface Pro
- Kindle Fire HD
- Nexus 7
Basically, you can take away from this list that Apple is still top dog with electronic retail stores, landing their iPad Air, iPhone 5s, iPhone 5c in the top three spots, followed by Xbox One taking the early lead over the PS4.
Santa’s Sleigh Full of Toys
Of course, Christmas time is nothing without the children so you should already have some of the hotter toys in your affiliate network. Most people already know that Skylanders Swap Force (a video game) is number one, but the number two hottest toy search over the past month might surprise you. According to Experian, rubber band bracelets are number two, followed by Razor’s Crazy Cart Riding Toy. Yes, rubber band bracelets.
Some simple research like this will help key you in on the holiday trends. Of course, if you can’t get cracking on these now, just keep a mindful eye towards future times when online shopping is heavy. Doing a quick background check on the most popular video games or the latest fitness gadgets will clue you in on which affiliate partners to join up with and which to run far away from.